Okay, so you’ve set up your business. It grew enough to be able to sell online, which led you to dive into TikTok Shop after researching its massive potential to be a superstar in e-commerce, ranking Top 3 when it comes to spenders and online buyers… Now what?
Here’s where the hero comes in: partnering with a TikTok Shop Agency! What exactly does it do for your brand? Basically, a lot.
Managing your platform, operations, revenue, analytics, strategy, growth, sales, customer support, and even contacting potential affiliates… it’s everything you need to grow your business on TikTok Shop! However, there are several agencies to look into, which may be daunting for business owners with little time to browse through everything.
Here’s a little hack: Just look for certain characteristics, narrow them down, and there’s your TikTok Shop Partner Agency!
Does it have to be a TikTok Shop Partner Agency?
A hundred percent yes. A TikTok Shop Partner Agency (or TSP), is equipped to especially deal with matters revolving around the system of TikTok Shop. You no longer have to spend time trying to figure out what strategies will work, since the TikTok Shop Partner Agency has already proven and tested which processes sell products and which don’t. A TikTok Shop Partner Agency serves as a bridge between the unique aspects of TikTok selling, which are entertainment and the marketplace itself.
They know which influencers will capture attention to the brand, know what hooks and tips to use to capture user interest, and know how to analyze trends to produce viral content that sells both the brand and product. A TikTok Shop Partner Agency is an expert in selling virality itself in order to produce revenue and create a community for the brand. Think of it like hitting a lot of birds with one stone: a lot of business growth potential in only ONE platform!
How an agency builds your brand
The agency is not going to rush in blindly and put your brand out there without a working plan, that’s for sure. Word spreads fast on TikTok, so it’s better to have a clear understanding first on the agency’s part. Learning about your brand, asking about your goals, and knowing your target audience is the TikTok Shop Agency’s first step in launching your shop. Next is learning about the products you want to sell or focus on. What is the unique selling point? What can the creators talk about when promoting it? What do buyers prioritize when it comes to similar products?
By knowing your brand messaging and what makes your products stand out, the TikTok Shop Agency develops a strategy or messaging that can make it easier for the product to sell. Affiliate outreach, operations, and setting it all up comes soon. Videos will be uploaded in no time!
What services should you look for in a TikTok Shop Agency
Since a TikTok Shop Agency’s role is to run your TikTok Shop especially on days you are too busy to manage it, there’s a number of things you should look into and ask about.
Content Creation. First and foremost, ask about content creation! Do they come up with content strategies? Do they know what kind of content convinces people to buy products? You’ll be dishing out viral videos in no time with the right content strategy.
Ad Management. Another service you need is definitely ad management. The ability to choose videos to use ad spend in is a skill in itself. Since a TikTok Shop Agency has the right knowledge in the science of viral short-form content, it’s important that they know which is relevant enough to be promoted.
Affiliate Management & Cultivation. Of course, what’s a TikTok Shop without talented content creators to help promote the brand and product? Affiliate management is a huge deal when looking for the right TikTok Shop Agency. Doing outreach, contacting them, partnering with creators, and managing the relationship between these creators and the brand is a huge step in making some noise about your product.
Analytics. For every business, there will always be analytics. Your TikTok Shop Agency must be skilled in doing reports, keeping you updated, monitor performance, and deciding to switch strategies when necessary to generate more sales. This greatly minimizes your workload.
Customer Support. Learning how to deal with customers, answering queries, and settling disputes is also part of managing your TikTok Shop.
TikTok Shop Setup & Channel Management. This service gets you started on the right foot. They'll handle setting up your TikTok Shop, ensuring everything is compliant and optimized for sales. They'll also manage your channel, creating a visually appealing storefront and keeping your content fresh.
TikTok Spark Ads/Paid Ads Management. Boost your reach beyond organic followers. This service involves crafting targeted ad campaigns using TikTok Spark Ads or other paid options. They'll choose the best videos to promote, manage your budget, and ensure your ads reach the right audience.
Creative Brief Development. Not sure how to translate your brand message into engaging TikTok content? This service gets you started with clear and concise creative briefs. They'll outline your goals, target audience, and key messaging, giving content creators a roadmap to success.
Product Listing Optimization. Make sure your products stand out in the crowd. This service optimizes your product listings with captivating descriptions, high-quality visuals, and relevant keywords. This will help potential customers find your products and understand their value.
Furthermore, look into the agency’s success stories. Which of their partner brands went viral? What did they do to overcome challenges surrounding their previous partners?
A TikTok Shop Agency should know how to build your brand in your brand voice, keep your brand identity front and center, while also skillfully maneuvering their way through trends, engaging in a fast-paced audience, and attracting more interest to your product to result in successful sales. Overall, a TikTok Shop Agency is there to speedrun your TikTok Shop’s growth instead of leaving you to guess and test strategies on your own.
Putting the “A+” in “AGENCY”
Overall, choosing the right agency means booming business growth and a stronger brand presence. They not only plan your content, but they also study the algorithm, build a community, and provide solid e-commerce assistance. In one of the most influential (and still growing in numbers) platforms, it’s your time to shine!
There’s so much to learn about the process and factors in choosing the right TikTok Shop Agency. Our mission here at TikTok Shop Insiders Agency is to make it easy for you to choose your agency! Book a free call now, so we can help you begin your TikTok Shop journey.
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